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"Expected Price" is the US dollar value for the transaction associated with this perk or punchcard.
Ex: For a '$9.99 Haircut' perk, the shopper spends $10. Set the Expected Price to 10.
Ex: For a 'Buy 2 jeans, get the 3rd 50% off' perk, assume the value of a pair of jeans is $20. The shopper spends $20 +
$20 + $10 = $50. Set the Expected Price to 50.